Piggyback marketing: The T-Mobile Royal Wedding
In case it’s passed you by, there is the small matter of a Royal Wedding in the UK tomorrow. And in case it passed you by, T-Mobile released a great advertising skit to coincide with it. A tenuous...
View ArticleRiot brands: The dangers of chasing the lifetime customer
Brand reputation has never been more firmly in the spotlight thanks to the recent riots that took place across England. A systematic breakdown in law and order for just a few days ensured that many of...
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